Overview
Coltech, a leader in the technology staffing sector, partnered with Black Slate to reposition its brand around its expertise in providing project professionals. The goal was to showcase Coltech’s deep knowledge in the planning phase of technology projects, targeting decision-makers responsible for project execution within tech companies.
Campaign Execution
To position Coltech as a specialist in project staffing, Black Slate developed a comprehensive marketing campaign anchored around a multimedia landing page. The page featured Coltech’s project-focused services, highlighting their ability to provide experienced professionals for the critical planning phase of projects.
Key elements of the campaign included:
- Landing Page: The custom landing page provided an in-depth look at Coltech’s expertise in project planning, offering valuable content such as case studies, testimonials, and insights into their approach to staffing key project roles.
- Email Campaign: An automated email marketing campaign was launched to drive traffic to the landing page. The emails targeted tech decision-makers, particularly those involved in project execution, with tailored messaging around Coltech’s ability to enhance project outcomes through expert staffing.
- LinkedIn Content: Supporting the email campaign, Black Slate created LinkedIn posts and animations that further showcased Coltech’s project expertise, driving engagement and traffic to the landing page.
Results
The campaign successfully positioned Coltech as a trusted partner in providing project professionals. It generated strong engagement from tech leaders and several new clients in the USA, increasing brand awareness and showcasing Coltech’s ability to support critical project phases.
Multi-media landing page>
