Overview
CGP Inspire MENA, a division of CGP Group, sought to boost its presence among finance companies across the Middle East by targeting technology departments in Tier 1 and Tier 2 banks. To achieve this, Black Slate executed a highly targeted marketing campaign, blending automated email marketing, personalised Account-Based Marketing (ABM), and multimedia content aimed at decision-makers within the financial sector.
Campaign Execution
The campaign centered on a multimedia landing page that provided key insights into CGP Inspire’s offerings, tailored for financial institutions. The page featured interactive content, video animations, and was optimised for lead generation.
Key elements of the campaign included:
– Automated Email Marketing: A series of personalised email campaigns were sent to executives at Tier 1 and Tier 2 banks, directing them to the landing page. These emails featured tailored messaging and offers designed to resonate with the specific needs of each financial institution.
- LinkedIn Video Animations: To complement the email campaign, Black Slate created engaging video animations for LinkedIn. These videos highlighted CGP Inspire’s technology solutions and the impact they could have on financial services across the Middle East.
- Localisation Campaign: An ongoing localisation campaign was incorporated, focusing on the new employment legislation across the region. This added value to the campaign by addressing the immediate regulatory concerns of Middle Eastern banks.
Results
The campaign successfully generated high-quality leads with Tier 1 and Tier 2 banks across the Middle East. The personalised content and ABM approach resonated strongly with decision-makers, leading to meaningful engagement with key financial institutions.
