Overview
GW NED, the consulting advisory service led by Gary Goldsmith, focuses on helping staffing leaders grow their businesses, increase profits, and expand market share. To elevate brand awareness and generate leads, Black Slate executed a strategic campaign to promote GW NED’s advisory services.
Campaign Execution
At the core of the campaign was a 45-page comprehensive guide to recruitment, offering valuable insights to staffing leaders looking to scale their businesses. This guide was promoted through multiple channels:
- Automated Email Campaign: Black Slate developed a targeted email campaign that directed recipients to a dedicated landing page where they could sign up and download the guide. This automated approach ensured seamless lead generation and engagement.
- LinkedIn Campaign: A series of engaging LinkedIn posts, videos, and animations were created to build interest in the guide and GW NED’s services. These posts were designed to capture the attention of staffing leaders and drive traffic to the sign-up page.
Results
The campaign achieved outstanding results, generating over 200 sign-ups. It also strengthened the GW NED brand, leading to increased awareness of its services. Most notably, 10 new members joined the RDLC as a direct outcome of the campaign, highlighting its significant impact.
