Employer Brand

But if all you’re offering is a shiny sales scheme and team nights down the the local bar, you’ll struggle.

At Black Slate we help you to make the right impression to attract and retain talent; all they way from your job ads to waving goodbye to the good, bad and the indifferent employees. We ensure everything is aligned, so that the promise you make to employees, translates into them keeping the promise you make to clients.


Outputs –  No employee brand is the same but a typical list of outputs includes:

  • Competitor analysis
  • Employee brand strategy
  • Careers websites / sections
  • Recruitment comms
  • Employee value proposition
  • HR recommendations (systems / process)
  • Referral scheme


Outcomes: Besides a warm fuzzy feeling, what does a strong employer brand give:

  • Attract the best talent
  • Staff loyalty
  • Engaged staff
  • Motivated teams hitting targets
  • Great collaborative culture