Marketing Strategy

For real growth you need you need a joined up plan to win.

Black Slate marries up your business plan and sales targets with a marketing strategy that will give you structure, clarity AND results.


Outputs: The list of options your marketing strategy can have:

  • Situation analysis
  • SOSTAC model
  • Digital marketing plan
  • Marcomms plan
  • Objectives, ROI, Measurement
  • Employee alignment



  • More effective marketing activity
  • Good quality sales leads
  • Alignment between sales and marketing