Messaging & Copywriting

We take the messy acronym spaghetti of USPs, CVP and FAB and develop a simple messaging model that you can apply consistently.

The messaging model is designed to be comprehensive and flexible, suitable whether you’re cold-calling a line-manager or writing a proposal to an HR Director.


Outputs: Typical outputs include:

  • Audit of existing messages
  • Sales message framework
  • Evidence pack
  • Channel recommendations
  • Staff training and engagement
  • Sales and marketing collateral



  • Effective sales teams – winning more business
  • Consistent sales message
  • Alignment across channels