We take the messy acronym spaghetti of USPs, CVP and FAB and develop a simple messaging model that you can apply consistently.
The messaging model is designed to be comprehensive and flexible, suitable whether you’re cold-calling a line-manager or writing a proposal to an HR Director.
Outputs: Typical outputs include:
- Audit of existing messages
- Sales message framework
- Evidence pack
- Channel recommendations
- Staff training and engagement
- Sales and marketing collateral
- Effective sales teams – winning more business
- Consistent sales message
- Alignment across channels